What I Build Work Services Story Work with Mark
Mark Wade · Senior Software Engineer · Founder

I build software that moves from idea to national-scale impact.

Senior software engineer, AI product builder, and founder behind WeRescue, WeRescue Hub, CelebrateReel, SwiftSite.ai, and the technology powering NBCUniversal's Clear The Shelters initiative.

Work with Mark View Projects

Consumer apps, SaaS platforms, AI systems, enterprise tools, and nonprofit technology — used nationwide.

Mark Wade
Built for real users, real operations, and real business outcomes
NBCUniversal
Technology Partner
400,000+
Adoptable Pets Indexed
20,000+
Shelters & Rescues Represented
1.3M+
Adoptions Powered by Clear The Shelters
Full Stack
iOS · Android · Web · SaaS · APIs · AI · Cloud
What I Build

Software that supports a business outcome.

I build platforms, products, and systems that solve operational problems, create new revenue channels, and reach real users.

Product Platforms

Consumer and B2B platforms with production infrastructure — search, payments, authentication, analytics, and the ongoing operations that keep them running.

AI & Automation

AI-assisted workflows, search, content systems, internal tools, and business automation — applied where they create real leverage.

Mobile & Web Applications

Native iOS, native Android, responsive web apps, backend APIs, and the cloud services behind them.

Business Growth Systems

AEO-optimized websites, lead-generation systems, local business sites, and scalable service offerings.

Featured Work

Real products. Real users. Real scale.

NBCUniversal · Enterprise Client Work

Clear The Shelters Portal

The operational platform behind a national adoption initiative that has placed over 1.3 million pets into homes.

Designed and built the portal NBCUniversal uses to manage Clear The Shelters participation — shelter onboarding, campaign data, and operational workflows for the annual nationwide adoption initiative. An 8-year enterprise partnership with a licensed platform agreement.

Enterprise client work Shelter management workflows AWS infrastructure Operational reporting Campaign support
Founder · werescue.pet

WeRescue

Founded and built a nationwide pet adoption platform across iOS, Android, and web, helping people discover hundreds of thousands of adoptable pets from nonprofit rescues and municipal shelters — with national visibility through Clear The Shelters.

iOS app Android app Public website Pet search infrastructure Adoption data integrations
Founder · swiftsite.ai

SwiftSite.ai Current Focus

An agency-style business helping small businesses launch AEO-optimized websites designed for both Google Search and AI answer engines — built with an AI-assisted process and offered in recurring-revenue service tiers.

Local business websites AEO + SEO positioning Monthly recurring revenue AI-assisted build process Service tiers
Founder · Multi-Tenant SaaS

WeRescue Hub Early Stage

A shelter management platform that helps rescues and shelters manage animals, teams, operations, and adoption workflows in one system. Shelters are signing up now — commercialization is early and growing.

Shelter management Team & volunteer workflows Adoption pipelines ShelterLuv · PetPoint · RescueGroups
Founder · SaaS

CelebrateReel

An on-demand SaaS platform for producing video slideshows for celebrations, memorials, events, and personal storytelling. Paid advertising has been tested; acquisition economics are still being optimized — operating experience that informs how I approach growth.

SaaS product Video generation workflow Paid advertising tested Acquisition economics in progress
Why Work With Me

Most developers can build features. Fewer can build a product, operate it, sell it, improve it — and understand why it matters to the business.

I do more than write code. I build products, operate infrastructure, work with real customers, manage production systems, sell contracts, and understand the business pressure behind technical decisions.

A feature is only useful if it ships, works, scales, and supports a business outcome.

  • I can take a product from idea to launch.
  • I understand both code and customer acquisition.
  • I have built systems for consumers, shelters, enterprises, and small businesses.
  • I know how to balance speed, quality, cost, and business risk.
  • I use AI where it creates leverage — not as a gimmick.
The Story

From enterprise engineer to product founder.

  1. 01
    Enterprise Healthcare

    Senior software engineer shipping production systems in a regulated industry.

  2. 02
    Built & Launched WeRescue

    A nationwide pet adoption platform, starting on iOS.

  3. 03
    Partnered with NBCUniversal

    Became the technology partner behind Clear The Shelters.

  4. 04
    WeRescue on Android

    Expanded to native Android, completing full mobile coverage.

  5. 05
    Created WeRescue Hub

    A shelter management platform for rescue operations.

  6. 06
    Launched CelebrateReel

    An on-demand SaaS for celebration and memorial video slideshows.

  7. 07
    Started SwiftSite.ai Now

    AEO-optimized websites for small businesses, built for search engines and AI answer engines.

Ways I Can Help

Engagements that fit the problem.

Product Strategy & Build

For founders or businesses that need a product designed, built, or rescued from complexity.

Start a conversation

AI & Automation Consulting

For businesses that want practical AI systems, internal tools, or workflow automation.

Start a conversation

AEO-Optimized Websites

For local businesses that need a modern website built for Google Search and AI answer engines.

Start a conversation

Fractional Technical Leadership

For teams that need senior engineering judgment without hiring a full-time CTO.

Start a conversation
Personal

The personal layer.

Based in Naperville, Illinois. Husband and father. I built WeRescue over 11 years alongside a full-time career — because I believed the problem was worth solving. We have two rescue dogs: Apple and Pi (rescued on March 14, Pi day!). That's not a detail. That's the whole reason.

Apple and Pi, two rescue dogs
Contact

Let's talk.

Have a product, platform, or business problem that needs senior technical execution? Tell me what you're trying to build or improve.

Prefer to talk directly?

Book a 30-minute intro call.

Schedule a Meeting
FAQ

Frequently asked questions.

Mark Wade is a senior software engineer, AI product builder, and SaaS founder based in Naperville, Illinois. He is the founder of WeRescue, WeRescue Hub, CelebrateReel, and SwiftSite.ai, and the technology partner behind NBCUniversal's Clear The Shelters initiative. He builds production software, mobile apps, AI workflows, and growth systems used nationwide.

Mark offers product strategy and build for founders and businesses, AI and automation consulting, AEO-optimized websites for local businesses, and fractional technical leadership for teams that need senior engineering judgment without hiring a full-time CTO.

WeRescue is a nationwide pet adoption platform across iOS, Android, and web that helps people discover hundreds of thousands of adoptable pets from nonprofit rescues and municipal shelters. It integrates data from RescueGroups.org and the broader rescue ecosystem to match people with pets more intelligently.

Clear The Shelters is NBCUniversal's national pet adoption campaign that has placed over 1.3 million pets into homes. Mark Wade has been the technology partner for 8 years, building the portal NBCUniversal uses to manage participation, shelter onboarding, campaign data, and operational workflows across the country.

SwiftSite.ai is an agency-style business founded by Mark Wade that helps small businesses launch AEO-optimized websites designed for both Google Search and AI answer engines. Sites are built with an AI-assisted process and offered in monthly recurring service tiers.

WeRescue Hub is a shelter management platform that helps rescues and shelters manage animals, teams, operations, and adoption workflows in one system. It integrates with ShelterLuv, PetPoint, and RescueGroups. Shelters are signing up now, with commercialization in its early stages.

CelebrateReel is an on-demand SaaS platform for producing video slideshows for celebrations, memorials, events, and personal storytelling — built for photographers, DJs, funeral homes, and event planners.

Mark builds with SwiftUI for iOS, Kotlin and Jetpack Compose for Android, Django, FastAPI, and Flask for backend services, Apache Solr for search, PostgreSQL for data, AWS and Cloudflare for cloud infrastructure, and AI-assisted workflows including Claude Code and agentic automation.

You can reach Mark through the contact form at markwade.net or by scheduling a 30-minute intro call at schedule.markwade.net. He is open to consulting engagements, product builds, AI and automation work, partnerships, and media collaborations.